“But I said, ’Wait a minute, we’re making clothes for women that aren’t for women!’ Clothes need to make her feel better, not just look better. “Everyone told me, ‘Julia, if you want to be in the fashion world, never use the word “comfort,”‘” says Haart. Since taking over as the first female creative director of the company since Ada Masotti, who founded the company in 1954, Haart emphasizes that her design direction is all about comfort. Brown, Chadwick Boseman and Naomi Campbell have also recently stepped out in La Perla looks. Kendall Jenner made a splash at last year’s Met Gala in her barely there, open-back La Perla slip dress complete with a matching sparkly peek-a-boo thong, while Gwyneth Paltrow donned a look on the opposite end of the spectrum (a tailored black La Perla suit with a wide belt) at the brand’s prefall 2018 presentation in New York. Haart has also designed costumes for, and has a second cameo in, the forthcoming film, Lying and Stealing, starring Emily Ratajkowski and Theo James, due out in November.Īnd Hollywood has taken notice of Haart’s designs with plenty of La Perla appearances on the red carpet. Just off a plane from Los Angeles, Haart jumped on the phone with THRto talk about her acting debut, UTA partnership and what’s next.

Haart plays herself as a longtime friend of Alexis, Nicolette Sheridan’s character. The first fruit of that union is a La Perla runway show and cameo role by Haart on the latest episode of Dynasty, a reboot of the iconic ‘80s drama series, which airs on The CW tomorrow night. Now Haart is also reinventing La Perla’s marketing strategy through a partnership with United Talent Agency.

Since taking on the role of creative director at La Perla in 2016, Julia Haart has reinvigorated the Italian luxury intimates and fashion brand with a dose of what she calls “feminine feminism” - adding to the signature sexy aesthetic a new sense of comfort and wardrobe essentials such as suiting and the perfect white shirt.

Julia haart sexy